Marketing and communications
From creating a marketing strategy to developing branding, ensuring your communications are inclusive and using social media correctly. Read our tips and download our templates.
Featured content
Marketing strategy
A marketing strategy is essential to the success of your co-op or community business. We've outlined the steps you need to take to create your own strategy and marketing plan.
Inclusive communications
It's important that our communications are both accessible and inclusive, so that they reach as many people as possible. Do your communications reflect a diverse range of people in a positive way?
Branding
How do you create a brand for your co-op or community business? You might already have a logo and name, and a visual identity. But is your brand consistent across the organisation - and is authentic?
Social media
Social Media connects people, organisations, movements and ideas across the globe. However, social media is changing the way we talk to each other and how we connect to the world. Read our tips for using social media and download our template social…
Understanding your members
Before you can start to develop or refine your membership strategy, you need to understand your current situation. We call this a membership audit.
Blog posts
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Ethical consumerism, greenwashing and the risk of misleading consumers
In this blog by Anthony Collins Solicitors, we look at how to market your environmental claims successfully, whilst avoiding the common pitfalls of 'greenwashing'.
3 years 1 month
Resources
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Co-operative and Mutual Economy 2023
Our ground-breaking Co-operative and Mutual Economy 2023 report presents a compelling case for harnessing the full potential of co-operatives and mutuals in the UK.
6 months 1 week
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Co-operatives UK logos
Here you'll find a selection of Co-operatives UK logos, in a range of formats.
1 year 2 months
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Give a Little Something social media graphics
Retail co-ops across the UK are working together to support food banks and campaign against food injustice.
3 years 4 months
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Social media template policies
Member content
Social media is a great way to promote your co-op and connect with members and customers. But it's a good idea to ensure all members of your co-op are aware what they can and can't post.
3 years 5 months
Marketing audit and strategy templates
Member content
So you need to write a marketing strategy but where do you start?
3 years 5 months
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Practitioners Forum 2023 – book your place
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Book tickets now for Practitioners Forum our flagship training and development event for people working in co‑operative businesses large and small. Join us in Manchester on Thursday 23 November.
Thursday 23 November 2023
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Webinar: Top ten tips for marketing your co-op
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Join Wendy Carter from Co‑operatives UK for this webinar on Thursday 24 March from 10am-11am.
Thursday 24 March 2022
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About the Co-op of the Year Awards
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The co-op sector’s annual awards ceremony celebrating the achievements of co‑operators and co‑operative organisations across the UK.
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Retail co-ops join together to combat food injustice
Retail societies including some of the largest high street co-ops across the UK, today (30 November 2020) launched a collective campaign to support local food banks and combat food injustice.
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Give a Little Something
As businesses and families are hit by the economic impact of the Covid-19 pandemic, retail co-ops across the UK are working together to support food banks and campaign against food injustice. Find out…
3 years 5 months